Footwear from India, by Milestoe

Footwear Sourcing and Export from India

Lightweight moulded EVA clogs, sandals and slippers built for all day comfort, plus handmade leather where a range calls for it. Developed to your requirement and exported under our own brand, Milestoe, or your label. We do not run a single factory line, which is precisely why we can match your product to the unit that builds it best.

  • Premium EVA range
  • Handmade range
  • Milestoe or your own label

How we actually work, stated plainly

We are not a factory. We are a sourcing, product development and export partner working through a network of Indian manufacturing units, and everything we ship carries our own brand name, Milestoe.

Most suppliers in this trade present themselves as factories whether they are or not, and experienced buyers can usually tell within two questions. We would rather say it upfront, because the model is an advantage rather than something to hide. A factory can only make what its line is tooled for. A unit set up for cemented casuals will not hand stitch a moccasin, and a leather house will not run moulded EVA. We are not tied to one line, so we match the product to the unit built for it.

What you get is one accountable party. Alstoe India Exports is the exporting entity that contracts with you and handles documentation, compliance and shipping. Milestoe is the brand the product carries, and the range can be seen at milestoe.in. You deal with one company, not with three factories and a translator.

The Model

Sourced, developed and shipped as Milestoe

Three things define how a Milestoe order runs, and each is a deliberate choice rather than a limitation.

01

Built to your requirement

Bring a reference pair, a sketch, a technical pack or simply a description of what you need and the market you sell into. We develop it through the appropriate unit rather than steering you toward whatever a single factory already makes. If it can be made in India, it can generally be made for you.

02

Milestoe, or your own label

Take the Milestoe range as it stands, with a brand and a catalogue already built, or put your own label on the same production. Both are available. Many buyers start with Milestoe to test a market on something proven, then move to their own brand once they know what sells. See the range at milestoe.in.

03

Compliance handled at origin

Destination requirements are settled before production, not discovered at the port. Material composition labelling, restricted substance testing and carton marking are built into the sample, because most of them cannot be added afterwards.

Our Ranges

Comfort first, with leather where it earns its place

The bulk of what Milestoe makes and sells is moulded EVA, because that is where the volume and the repeat purchase sit in comfort footwear. Handmade leather runs alongside it for buyers who need a considered range rather than an everyday one. Anything outside both simply moves to a different unit.

Range 01

Premium EVA footwear

Lightweight moulded EVA sandals, slides and slippers. EVA is a closed cell foam, which is what makes it light, water resistant, cushioned and washable, and it is the material behind the growth in comfort footwear across warm climate and casual markets worldwide.

The commercial case is straightforward. EVA is light, so it ships economically relative to leather. It is moulded rather than assembled, so consistency across a run is high. And it sits at a price point that moves volume in markets where leather does not. For a distributor building a year round comfort category, EVA is usually where the units are.

The Milestoe range is already built out across named collections including Essence, Ocean, Spirit, Flow, Flex, Edge, Diva, Iris, Serene and Bliss, split by men's and women's and by clogs, sandals and slippers. That matters commercially: a distributor taking Milestoe is taking a range that exists, in colourways that have already been through production, rather than commissioning one. Browse the current collection at milestoe.in.

What sits in this range

  • Clogs
  • Sandals
  • Slippers, slides and sliders
  • Moulded EVA casual footwear
  • Men's and women's ranges across both

Worth knowing before you order

  • Moulded footwear means tooling. A genuinely new shape needs a new mould, with cost and lead time attached. An existing shape does not
  • Density and hardness are specifiable and materially change how the finished product feels underfoot
  • EVA is light but bulky, so freight is driven by volume rather than weight, and carton configuration matters
Range 02

Handmade leather footwear

Hand lasted, hand stitched and hand finished footwear, made by artisans working the way Indian shoemaking has been done for generations. This is the range an automated line cannot replicate, and it is where India is genuinely difficult to substitute as an origin.

Handmade construction carries a different value proposition from volume manufacturing. The buyer is not paying for scale; they are paying for a shoe that shows the hand that made it, in a market where machine made product has become largely indistinguishable. For a retailer building a considered range, or a brand that trades on craft, that difference is the product.

What sits in this range

  • Hand finished slip ons and casual shoes
  • Handmade leather sandals
  • Moccasins and hand stitched uppers
  • Traditional Indian constructions, including Kolhapuri style
  • Hand finished formal and dress footwear

Worth knowing before you order

  • Handmade means variation between pairs. That is the character, not a defect, and your acceptance standard should say so explicitly
  • Output is bounded by artisan availability rather than machine capacity, so lead times behave differently from a factory line
  • Leather selection matters more here than in any other range, and it drives both appearance and compliance
Range 03

Made to your requirement

Outside the two ranges above, we develop to specification across the categories India exports at scale: dress shoes, casuals, moccasins, sports shoes, sandals, ballerinas, boots and chappals in rubber, plastic and PVC. Send the requirement and the destination market, and we will tell you plainly what is buildable, what needs tooling, and what we would not attempt.

India As An Origin

What India actually exports, and where it goes

India is the second largest footwear producing country in the world after China, accounting for roughly a ninth of global footwear production. The large majority of that output serves the domestic market, which means the export sector is selective rather than saturated. Most of what India makes is non leather, and moulded synthetic footwear is where the volume sits, which is precisely the segment most Indian exporter websites underplay in favour of a leather story.

Categories exported from India

The established export categories, as recorded by the Council for Leather Exports, are broader than most buyers expect.

  • Dress shoes and formal footwear
  • Casuals
  • Moccasins
  • Sports shoes
  • Huaraches
  • Sandals
  • Ballerinas
  • Boots
  • Chappals in rubber, plastic and PVC

Note that chappals in rubber, plastic and PVC sit in that official list alongside leather. Non leather footwear is a large and growing part of what India ships, and it is where moulded EVA belongs. Leather remains the single largest component of the wider leather and footwear export basket, and traditional constructions such as Kolhapuri chappals form a distinct segment with no real substitute origin.

Where Indian footwear goes

Destination shares reported by the Council for Leather Exports, giving a sense of which markets are already well served and which are less crowded.

MarketShare of Indian footwear exports
United KingdomAbout 16.8%
GermanyAbout 13.6%
United StatesAbout 12.3%
ItalyAbout 7.3%
FranceAbout 7.2%
SpainAbout 4.6%
United Arab EmiratesAbout 4.2%
NetherlandsAbout 3.9%

Recent Council for Leather Exports reporting names the United States, United Kingdom, Germany and the United Arab Emirates as the leading current destinations, with the sector growing strongly year on year.

Where the product is actually made. India's footwear clusters are regional and specialised, which is the practical reason a sourcing partner beats a single factory. The leather belts around Chennai, Ranipet, Ambur, Kanpur and Agra are well known. Moulded and synthetic footwear runs through a different set of units across the northern and western clusters, and the two rarely overlap. A unit tooled for injection moulded EVA does not hand stitch, and a leather house does not run moulds. Matching the product to the right unit is the whole job.

Destination Compliance

What your market applies to a shoe

This is the part most footwear supplier pages leave out, and it is the part that decides whether a shipment sells or sits. What applies depends heavily on the material, so the sections below separate what governs every product from what governs leather specifically. All of it concerns getting production right rather than getting paperwork right afterwards, which is why it is settled at the sample stage.

European Union and United Kingdom

Material composition labelling on the shoe itself

Footwear sold to consumers in the European Union must carry material composition labelling under Directive 94/11/EC. The United Kingdom implements equivalent requirements through its own regulations. The rules are more specific than most exporters realise.

RequirementDetail
Three parts must be identifiedThe upper, the lining and sock, and the outer sole
The 80 percent thresholdThe label states the material forming at least 80 percent of the surface area of the upper, at least 80 percent of the surface area of the lining and sock, and at least 80 percent of the volume of the outer sole
If nothing reaches 80 percentThe two main materials must both be shown
Surface area versus volumeUpper and lining are assessed by surface area. The outer sole is assessed by volume. These are not interchangeable and getting it the wrong way round is a common error
Accessories are excludedFor upper classification, no account is taken of accessories or reinforcements such as ankle patches, edging, ornamentation, buckles, tabs or eyelet stays
Pictogram or wordsEither is permitted, using the defined pictograms or written indications
It goes on the shoeThe information is conveyed on the footwear itself, on at least one article of each pair. It must be visible, securely attached and accessible
Workplace safety footwear is out of scopeFootwear used for health and safety at work falls under personal protective equipment rules instead, which are a separate regime with separate standards

Because the labelling is applied to the shoe during production rather than added at destination, this has to be settled before the production run, not after. Send your target market at the brief stage and we will build the labelling into the sample.

Moulded EVA footwear

What applies to an EVA product, and what does not

A moulded EVA sandal, clog or slipper is a synthetic single material product. That makes its compliance picture simpler than leather in one respect and more specific in another, and it is worth separating the two before anyone sends you a generic test report.

  • Material composition labelling still applies. The EU directive covers all footwear sold to consumers, not only leather. An EVA product declares its upper, lining and sole materials on exactly the same 80 percent basis
  • Chromium VI does not apply. That restriction is specific to leather. There is no leather in a standard moulded EVA product, so the limit is simply not engaged, and a certificate for it proves nothing about your order
  • Restricted substances still apply, on a different panel. Brand and retailer lists cover plasticisers, colourants and residual monomers in polymer footwear. The panel for EVA is not the panel for leather, which is why the list matters more than the certificate
  • Classification differs. A moulded plastic upper and sole classifies under different Chapter 64 headings from a leather upper, and the duty rate follows the classification rather than the appearance of the shoe

For a buyer running both ranges these are two separate compliance conversations rather than one. Tell us which range at the brief stage and the right testing scope is applied to each.

Leather footwear only

Chromium VI, the most common leather rejection

Under the European REACH Regulation, Annex XVII entry 47, leather articles coming into contact with skin must not be placed on the market where they contain chromium VI at a concentration of 3 mg per kg or more of the total dry weight of the leather. The same applies to any leather part of an article that contacts skin. The restriction has been in force since May 2015 and the reference test method is EN ISO 17075.

Four things about this catch exporters out, and all four are worth knowing before you place an order anywhere.

  • Contact time is irrelevant. There is no requirement for prolonged contact. A shoe worn with socks is not exempt
  • Chromium VI can form after manufacture. It can develop from chromium III during processing, during storage, or after the product has reached the consumer, depending on conditions
  • Testing is the only real proof. Leather is processed in batches, every hide differs, and the chemistry is sensitive to conditions. A certificate on one batch says nothing certain about the next
  • The limit equals the detection limit. The 3 mg per kg figure is set at the detection limit of the reference method, so there is no comfortable margin to work within

The practical consequence is that chromium VI is a tannery and process question rather than a documentation question, which is why it has to be raised early. We can arrange per batch chromium VI testing on advance request. It is not automatic on every order, because arranging it means coordinating with the tannery ahead of production. Raise it at the enquiry stage rather than after the leather is cut, and it is built into the schedule.

Children's footwear

Footwear for children is regulated separately in most markets, with additional requirements around chemical content and traceability. If any part of your range is children's, say so at the brief stage, because it changes both the material selection and the testing scope. Confirm the current requirements for your market with your own regulatory adviser.

Safety footwear

Footwear intended to protect the wearer at work is personal protective equipment, not general footwear. It sits outside the EU material labelling directive and inside a separate certification regime, with different standards in Europe and the United States that are not interchangeable. Do not assume one certification serves both markets.

Brand restricted substances lists

Most established brands and retailers arrive with their own restricted substances list, which is usually stricter than the legal minimum and is contractual rather than regulatory. If you have one, send it with the brief. Testing against the wrong list is the most avoidable way to fail an inspection.

Tariff classification matters more in footwear than in most categories. Classification under Chapter 64 turns on upper material and sole material in combination, so two shoes that look alike can classify differently and carry different duty. Footwear duties into some markets are among the highest applied to any consumer product. Agree the classification with your customs broker before production, not after, and we will align our export filing to it.

How It Runs

From first enquiry to shipment

Six steps. The sample stage is where footwear programmes succeed or quietly die, so it is worth understanding the sequence before starting rather than discovering it halfway through.

  1. Tell us the market and the product

    Destination market, category, and whether you are starting from one of our ranges or from your own requirement. The destination drives the compliance work, so we would rather know it before quoting than after.

  2. Feasibility, and an honest answer

    We tell you what is buildable, what needs new tooling, and what we would not attempt. A supplier who agrees to everything at this stage is the one who disappoints at the third sample.

  3. Costing against a defined construction

    Price follows construction, material and order size rather than the drawing. We cost against a defined construction so the number means something, and we tell you which choices are driving it.

  4. Sampling

    Prototype for shape and fit, then a pre production sample in final materials with final packaging and labelling. Nominate a base size, because fit is judged on one size and graded from it. Both sides retain the approved pair as the written quality benchmark. Samples take a minimum of seven days and carry a sample charge, with shipping billed separately.

  5. Compliance and label sign off

    Material composition labelling, any restricted substance testing, carton marking and tariff classification, all agreed before production starts rather than after. Most of these cannot be corrected once a run is complete.

  6. Production, inspection and shipment

    Production against the approved sample at the appropriate unit, inspection before packing, then shipment with the full export document set. Third party inspection can be arranged at your cost. Minimum order is 240 pairs per size per colour.

What to write into the order. The approved pre production sample retained by both sides, the construction method stated explicitly rather than implied by a photograph, upper and sole materials in the terms the destination label will use, the base size and full size run, colourways against approved standards, your restricted substances list if you have one, and carton configuration with marking. Footwear disputes almost always trace back to one of these being assumed rather than written.

Frequently Asked

Footwear sourcing questions, answered

Do you own a factory?

No, and we say so plainly. We are a sourcing, product development and export partner working through a network of Indian manufacturing units. That is an advantage rather than a limitation, because a factory can only make what its line is tooled for. A unit set up for cemented casuals will not hand stitch a moccasin, and a leather house will not run moulded EVA. Not being tied to one line means the product goes to the unit built for it. You contract with one company, Alstoe India Exports, and the product ships under one brand, Milestoe.

What is the difference between Alstoe and Milestoe?

Alstoe India Exports is the exporting entity. It contracts with you, issues the export documentation, handles compliance and arranges shipping. Milestoe is the footwear brand that the product carries. Two names, one accountable party. The Milestoe range and brand can be seen at milestoe.in.

Can we put our own brand on the footwear?

Yes. You can take the Milestoe range as it stands, with a brand and catalogue already built, or put your own label on the same production. Both are available, and many buyers start with Milestoe to test a market on something proven before moving to their own brand. For your own design, send a reference pair, sketch, technical pack or written description along with your destination market, and we develop it through the appropriate unit. You will get a direct answer on what is buildable, what needs new tooling and what we would not attempt, rather than an enthusiastic yes to everything.

What is EVA footwear and why choose it?

EVA is a closed cell foam used to mould lightweight footwear. It is light, water resistant, cushioned and washable, which is why it dominates comfort and casual categories in warm climate and volume markets. Commercially it has three advantages: it ships economically relative to leather because it is light, it is moulded rather than assembled so consistency across a run is high, and it sits at a price point that moves volume where leather does not. The trade off is tooling: a genuinely new shape needs a new mould, with cost and lead time attached, while an existing shape does not.

How durable is EVA footwear, and how should it be cared for?

EVA is a closed cell foam, which means it does not absorb water. That is what makes it washable, quick drying and suitable for wet and warm climate use where leather struggles. It rinses clean and needs no conditioning or polishing. The trade offs worth knowing: prolonged direct sunlight and high heat can soften or distort moulded EVA over time, so it should not be left in a car windscreen or dried on a radiator, and the material compresses gradually with heavy daily use rather than cracking. For a retailer, that means care instructions are simple, returns for material failure are low, and the product suits climates where leather footwear does not last.

Can EVA footwear be made in our own colours?

Yes. Colour in moulded EVA is set at the compound stage rather than applied afterwards, so it runs right through the material rather than sitting on the surface, which is why it does not scuff off in the way a coated finish can. Send a reference or a colour standard at the brief stage. Because colour is set in the compound and the minimum order is 240 pairs per size per colour, your colour range is a real commercial decision: three colours across a six size run is three times the commitment of one.

Do you need a new mould for our design?

It depends on how far the shape departs from an existing last. A different colour, strap treatment or finish on an existing shape needs no new tooling. A genuinely new sole profile or footbed shape does, and a mould carries both a cost and a lead time before any production starts. We will tell you plainly at the brief stage which category your design falls into, because the answer changes the economics of a first order significantly. Many buyers start on an existing shape to test the market, then commission tooling once volume justifies it.

What makes handmade footwear different from factory footwear?

Handmade footwear is hand lasted, hand stitched and hand finished by artisans rather than assembled on an automated line, which is a construction difference rather than a marketing description. Two practical consequences follow. There will be variation between pairs, and that variation is the character of the product rather than a defect, so your acceptance standard should say so explicitly. And output is bounded by artisan availability rather than machine capacity, so lead times behave differently from a factory line and should be planned accordingly.

What material composition labelling does the EU require on footwear?

Footwear sold to consumers in the European Union must carry material composition labelling under Directive 94/11/EC, and the United Kingdom applies equivalent requirements through its own regulations. The label identifies three parts: the upper, the lining and sock, and the outer sole. It states the material forming at least 80 percent of the surface area of the upper, at least 80 percent of the surface area of the lining and sock, and at least 80 percent of the volume of the outer sole. Note that upper and lining are assessed by surface area while the outer sole is assessed by volume. If no single material reaches 80 percent, the two main materials must both be shown. Accessories and reinforcements such as ankle patches, edging, ornamentation, buckles, tabs and eyelet stays are not counted when classifying the upper. Either pictograms or written indications may be used, and the information goes on the footwear itself, on at least one article of each pair, visible and securely attached.

Does chromium VI apply to EVA footwear, and what is the limit for leather?

Chromium VI is a leather restriction and does not apply to moulded EVA, which contains no leather, so for the bulk of our range the question does not arise. Where leather is involved it matters a great deal. Under the European REACH Regulation, Annex XVII entry 47, leather articles coming into contact with skin must not be placed on the market where they contain chromium VI at 3 mg per kg or more of the total dry weight of the leather, in force since May 2015, tested to EN ISO 17075. Four points catch buyers out: contact time is irrelevant, so a shoe worn with socks is not exempt; chromium VI can form from chromium III during processing, storage or after the product reaches the consumer; because leather is processed in batches and every hide differs, testing is the only certain proof; and the 3 mg per kg figure sits at the detection limit of the reference method, so there is no comfortable margin. We can arrange per batch testing on advance request, since it means coordinating with the tannery ahead of production.

Which footwear categories does India export?

India is the second largest footwear producing country in the world after China, accounting for roughly a ninth of global production, with the large majority of output serving the domestic market. The established export categories recorded by the Council for Leather Exports are dress shoes, casuals, moccasins, sports shoes, huaraches, sandals, ballerinas, boots, and chappals in rubber, plastic and PVC. Leather footwear is the single largest component of the export basket, and traditional constructions such as Kolhapuri chappals and embroidered and Khadi styles form a distinct segment with no real substitute origin. The leading destinations are the United Kingdom, Germany, the United States, Italy, France, Spain and the United Arab Emirates.

Why does tariff classification matter so much in footwear?

Classification under Chapter 64 of the tariff turns on the upper material and the sole material in combination, rather than on either one alone. That means two shoes which look similar can classify differently and carry different duty rates. Footwear duties into some markets are among the highest applied to any consumer product category, so the classification decision has a material effect on landed cost. Agree the classification with your customs broker before production rather than after.

Why do you ask for a base size?

Because fit is judged on one size and graded from it. If samples are approved across several sizes without a nominated base size, the resulting size run tends to fit inconsistently, and that is one of the most common reasons a footwear range underperforms at retail despite passing every inspection. Nominating the base size at the sampling stage costs nothing and prevents it.

Do you test against our restricted substances list?

Most established brands and retailers arrive with their own restricted substances list, which is usually stricter than the legal minimum and is contractual rather than regulatory. Send it with the brief so the testing scope can be set against it. Testing against a generic panel when a specific list applies is the most avoidable way to fail an inspection.

What is your minimum order quantity?

Minimum order is 240 pairs per size per colour. That is worth reading carefully, because it is per size and per colour rather than per style, which is the usual point of confusion. A single style in one colour across a six size run is therefore 1,440 pairs. The structure exists because production is set up per size and per colour, so your size curve is a commercial decision worth settling before sampling rather than after.

Do you charge for samples, and how long do they take?

Yes, there is a sample charge, and shipping is billed separately. Sample lead time is a minimum of seven days from confirmed specification, longer where new tooling or unusual materials are involved. Paying for samples is standard practice in footwear and it is worth the money, because the approved pre production sample becomes the written quality benchmark that every subsequent container is inspected against.

What sizing systems do you supply?

UK, EU and US sizing are all available, graded to whichever standard your market uses. Tell us the system and the size run at the brief stage, because grading is built into the last and the pattern rather than adjusted afterwards. Since the minimum order is 240 pairs per size per colour, the size curve is a commercial decision as much as a technical one.

More

See the brand and the wider export range

The Milestoe brand site carries the range and product detail. Alstoe India Exports handles the export side, across footwear and our agro commodity lines.

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Tell us the market and the path

Start with the destination market and whether you are bringing a design or taking Milestoe. Those two answers let us give you something useful rather than a generic reply.

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Please note. The information on this page is general guidance for trade buyers and is not customs, legal or regulatory advice. Footwear labelling requirements, restricted substance limits, product safety rules and tariff classification differ by market, change over time, and are determined at the point of entry and sale. Confirm the current requirements for your market with your own regulatory adviser and customs broker before committing to a production run. Final classification, compliance and market access decisions remain with the importer and their advisers. Nothing on this page is an offer, and only a signed proforma invoice or sales contract issued by Alstoe India Exports is binding.

Sources and review

  • Directive 94/11/EC of the European Parliament and of the Council on the labelling of materials used in the main components of footwear for sale to the consumer, including Annex I definitions and pictograms, via EUR-Lex.
  • The Footwear (Indication of Composition) Labelling Regulations 1995, implementing equivalent requirements in the United Kingdom.
  • Regulation (EC) No 1907/2006, REACH, Annex XVII entry 47, restricting chromium VI in leather articles coming into contact with skin, with EN ISO 17075 as the reference test method.
  • Council for Leather Exports, for India's footwear export categories, production position and destination market shares.

Page last reviewed on [REVIEW DATE] by [REVIEWER OR EDITORIAL TEAM], Alstoe India Exports.